Honda Motor Company announced today that it has entered into an agreement to supply Honda outboard engines with Honda outboard engines from 60 hp to 250 hp. These are offered for sale worldwide under the brand to Tohatsu and tohatsu Produkttyling. marine.honda.com/outboards/motor-detail/BF250 In an official statement, the U.S. division of Honda Marine based in Georgia confirmed the agreement, but said little else about development. “Starting in 2014, Tohatsu brand Honda outboard engines will be sold internationally through the Tohatsu dealer network in a number of countries,” he said. For more information, see www.honda.co.uk/marine/ See also the August 2013 press release: static-tradeonlytoday-wp.s3.amazonaws.com/images/stories/web/ releases/tohatsu20802.pdf www.tohatsu.com/outboards/250_4st.html?gclid=CKq2_PWjxcACFSyCMgodAmUAUw Martin Sanders, Managing Director of Honda Motor Europe Power Equipment, said: “This link is not new with Tohatsu, Honda Marine has a historic business relationship with Tohatsu in Japan and cooperation relations with dealers in the United States. This new agreement is an extension of this existing relationship. This initiative will be an opportunity to expand and strengthen Honda`s naval operations and support our future operations. Tohatsu Corporationæ ª () is a Japanese company that manufactures and sells outboard engines, pleasure boats, portable fire pumps, small fire trucks, construction and drainage pumps, and refrigerated transportation groups.

He also does real estate management in Japan. Eight outboard tohatsu models will be delivered by Honda from 2014. A new agreement between Honda and Tohatsu will bring Tohatsu into a much larger performance class than ever before. The production and sale of motorcycles began in 1950. In 1955, tohatsu brought aggressive growth. The capital increased to 150 million yen and production began on a new engine line. Sales offices have been set up in Fukuoka, Nagoya, Tokyo, Sendai and Sapporo. Traders have been created throughout Japan. In the mid-1950s, the company had the largest market share with 22 per cent of the Japanese motorcycle market. They have also produced racing motorcycles and have achieved success in Japan and abroad.

[5] Financial problems led to the halting of Tohatsu motorcycle production in 1964. [6] Painted blue and bearing the Tohatsu logo, the engines will be available in the United States and 17 other countries, as announced by Mitsuru Kaneko, president of Tohatsu, who called Honda “an industry technology leader.” The relationship between Honda and Tohatsu is not new. Historically, Honda Marine has had a business relationship with Tohatsu in Japan. As far as selling the same engine under two brands, there is a lot of history for this concept. WTO has done so for years with Evinrude and Johnson, often with two dealers, one for each brand, in the same region. Rumors are behind a ZF 9HP [a nine-speed automatic transmission from manufacturer ZF]. I doubt that`s true. An agreement would have failed, perhaps because of pressure and possible violations of Chrysler`s licenses.

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Last Modified: April 13, 2021